Global Growlers Market Growth: Industry Size, Analysis and Forecast
Report ID : 1323388 | Published : May 2025 | Study Period : 2023-2033 | Format : PDF + Excel
The market size of the Growlers Market is categorized based on Material Type (Glass, Stainless Steel, Plastic, Ceramic, Others) and Capacity (32 oz, 64 oz, 128 oz, Others) and End User (Brewery, Restaurant, Retail, Home Use, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).
The market size of Growlers Market, valued at $1.2 billion in 2023, is projected to reach $2.5 billion by 2033, expanding at a CAGR of 7.8% between 2024 and 2033. The report comprises various segments and analyzes significant trends and factors influencing market growth.
The market of growlers has undergone notable change recently due to the craft beer trend and the growing popularity of take-beverage alternatives. Consumers have started looking for unique experiences, further increasing the demand for portable draft beer storage containers, also referred to as growlers. Moreover, people now prefer drinking local beers at home, hence driving demand for local breweries. This shift caters not only to the craft beer lovers but also to a wider audience who seek sustainable and appropriate packaging solutions.
In light of these changes, manufacturers are modifying products to better satisfy market requirements. The variety of growlers now ranges from traditional glass ones to more modern insulated ones that preserve temperature and freshness. The growing usage of e-commerce has also increased the availability of growlers, allowing customers to order specific containers more conveniently. With this increase in market potential, the understanding of underlying matters like customer needs, competition, and changing dynamics are crucial for market players looking to take advantage of the opportunity.
| ATTRIBUTES | DETAILS |
| STUDY PERIOD | 2023-2033 |
| BASE YEAR | 2023 |
| FORECAST PERIOD | 2024-2033 |
| HISTORICAL PERIOD | 2023-2024 |
| UNIT | VALUE (USD BILLION) |
| KEY COMPANIES PROFILED | GrowlerWerks, Eddyline Brewing Company, Hydra Beer Company, Boston Beer Company, Rogue Ales, Sierra Nevada Brewing Co., Oskar Blues Brewery, Cannonball Creek Brewing Co., Northern Brewer, KegWorks, BrewCraft USA |
| SEGMENTS COVERED |
By Material Type - Glass, Stainless Steel, Plastic, Ceramic, Others
By Capacity - 32 oz, 64 oz, 128 oz, Others
By End User - Brewery, Restaurant, Retail, Home Use, Others
By Geography - North America, Europe, APAC, Middle East Asia & Rest of World. |
Growlers Market Dynamics
The Growlers Market is undergoing significant changes due to various dynamic factors. This section delves into the key drivers, restraints, opportunities, and challenges that are shaping the market landscape.
Market Drivers
- Technological Advancements
- Increasing Consumer Demand
- Regulatory Support
- Globalization
Market Restraints
- High Operational Costs
- Regulatory Challenges
- Market Saturation
Market Opportunities
- Emerging Markets
- Product Innovation
- Strategic Partnerships
Market Challenges
- Technological Disruptions
- Supply Chain Issues
- Changing Consumer Preferences
Growlers Market Segmentations
Market Breakup by Material Type
- Overview
- Glass
- Stainless Steel
- Plastic
- Ceramic
- Others
Market Breakup by Capacity
- Overview
- 32 oz
- 64 oz
- 128 oz
- Others
Market Breakup by End User
- Overview
- Brewery
- Restaurant
- Retail
- Home Use
- Others
Market Breakup by Region
North America
- United States of America
- Canada
- Mexico
Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Others
Asia Pacific
- China
- Japan
- India
- ASEAN
- Australia
- Others
Latin America
- Brazil
- Argentina
- Mexico
- Others
Middle East and Africa
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Key Players in the Growlers Market
This report provides an in-depth analysis of both established and rising industry participants. It provides broad lists of important companies organized by the types of products they offer and other market-related factors. In addition to characterizing these companies, the report contains the year each player entered the market, which is useful for research analysis by the study's analysts.
- GrowlerWerks
- Eddyline Brewing Company
- Hydra Beer Company
- Boston Beer Company
- Rogue Ales
- Sierra Nevada Brewing Co.
- Oskar Blues Brewery
- Cannonball Creek Brewing Co.
- Northern Brewer
- KegWorks
- BrewCraft USA
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Company Profiling
● Detailed profiling of additional market players (up to three players)
● SWOT analysis of key players (up to three players)
Competitive Benchmarking
● Benchmarking of key players on the following parameters : Product portfolio, geographical reach, regional presence, and strategic alliances.
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