Secondary Oral Hygiene Market Analysis: Global Industry Size, Growth and Forecast
Report ID : 1361703 | Published : May 2025 | Study Period : 2023-2033 | Format : PDF + Excel
The market size of the Secondary Oral Hygiene Market is categorized based on Product Type (Mouthwash, Dental Floss, Chewing Gum, Toothpaste, Others) and Distribution Channel (Online, Supermarkets/Hypermarkets, Pharmacies, Convenience Stores, Specialty Stores) and End User (Adults, Children, Elderly, Professional Dental Care, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).
Valued at $5.2 billion in 2023, the Secondary Oral Hygiene Market size is expected to grow to $8.3 billion by 2033, with a CAGR of 4.8% from 2024 to 2033. The report comprises various segments and analyzes the trends and factors playing a substantial role in the market.
The Secondary Oral Hygiene Market is expanding at a rapid pace thanks to consumers putting more emphasis on oral care. This market includes mouthwashes, dental floss, and whitening products which are used alongside a standard oral care routine. As the knowledge of the interdependence of oral health with other aspects of a person's well-being grows, the requirements for new and efficient secondary oral hygiene products have increased tremendously, making the playing field richer for existing and new players alike.
The combination of technological advances and the focus on preventive measures is transforming the Secondary Oral Hygiene Market at a swift pace. They actively develop products for specific customers’ needs, such as sensitivity, bad breath, or even aesthetic appeal, while also tackling oral hygiene. This is also aided by the shift of consumers to more natural and green products thus encouraging brands to change and enhance their product lines. Hence, there are vast opportunities for development and growth in this market, making it an attractive market to venture into.
| ATTRIBUTES | DETAILS |
| STUDY PERIOD | 2023-2033 |
| BASE YEAR | 2023 |
| FORECAST PERIOD | 2024-2033 |
| HISTORICAL PERIOD | 2023-2024 |
| UNIT | VALUE (USD BILLION) |
| KEY COMPANIES PROFILED | Procter & Gamble, Colgate-Palmolive, Unilever, Johnson & Johnson, GlaxoSmithKline, Henkel AG, Church & Dwight Co. Inc., Crest, Oral-B, Listerine, Reckitt Benckiser |
| SEGMENTS COVERED |
By Product Type - Mouthwash, Dental Floss, Chewing Gum, Toothpaste, Others
By Distribution Channel - Online, Supermarkets/Hypermarkets, Pharmacies, Convenience Stores, Specialty Stores
By End User - Adults, Children, Elderly, Professional Dental Care, Others
By Geography - North America, Europe, APAC, Middle East Asia & Rest of World. |
Secondary Oral Hygiene Market Dynamics
The Secondary Oral Hygiene Market is undergoing significant changes due to various dynamic factors. This section delves into the key drivers, restraints, opportunities, and challenges that are shaping the market landscape.
Market Drivers
- Technological Advancements
- Increasing Consumer Demand
- Regulatory Support
- Globalization
Market Restraints
- High Operational Costs
- Regulatory Challenges
- Market Saturation
Market Opportunities
- Emerging Markets
- Product Innovation
- Strategic Partnerships
Market Challenges
- Technological Disruptions
- Supply Chain Issues
- Changing Consumer Preferences
Secondary Oral Hygiene Market Segmentations
Market Breakup by Product Type
- Overview
- Mouthwash
- Dental Floss
- Chewing Gum
- Toothpaste
- Others
Market Breakup by Distribution Channel
- Overview
- Online
- Supermarkets/Hypermarkets
- Pharmacies
- Convenience Stores
- Specialty Stores
Market Breakup by End User
- Overview
- Adults
- Children
- Elderly
- Professional Dental Care
- Others
Market Breakup by Region
North America
- United States of America
- Canada
- Mexico
Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Others
Asia Pacific
- China
- Japan
- India
- ASEAN
- Australia
- Others
Latin America
- Brazil
- Argentina
- Mexico
- Others
Middle East and Africa
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Key Players in the Secondary Oral Hygiene Market
This report provides an in-depth analysis of both established and rising industry participants. It provides broad lists of important companies organized by the types of products they offer and other market-related factors. In addition to characterizing these companies, the report contains the year each player entered the market, which is useful for research analysis by the study's analysts.
- Procter & Gamble
- Colgate-Palmolive
- Unilever
- Johnson & Johnson
- GlaxoSmithKline
- Henkel AG
- Church & Dwight Co. Inc.
- Crest
- Oral-B
- Listerine
- Reckitt Benckiser
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Company Profiling
● Detailed profiling of additional market players (up to three players)
● SWOT analysis of key players (up to three players)
Competitive Benchmarking
● Benchmarking of key players on the following parameters : Product portfolio, geographical reach, regional presence, and strategic alliances.
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