Wet Strength Agent Market Analysis: Global Industry Size, Growth and Forecast
Report ID : 1378052 | Published : May 2025 | Study Period : 2023-2033 | Format : PDF + Excel
The market size of the Wet Strength Agent Market is categorized based on Type (Natural Wet Strength Agents, Synthetic Wet Strength Agents) and Application (Paper & Packaging, Tissue & Towel, Non-Woven, Coated Paper, Others) and End-User Industry (Pulp & Paper, Food & Beverage, Personal Care, Pharmaceuticals, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).
Valued at $1.2 billion in 2023, the Wet Strength Agent Market size is expected to grow to $1.8 billion by 2033, with a CAGR of 4.5% from 2024 to 2033. The report comprises various segments and analyzes the trends and factors playing a substantial role in the market.
As paper products become more sophisticated, there is an accompanying growth in the demand for strength and durability – as wet strength agents are crucial in ensuring paper maintains its strength when wet. This tissue, packaging, and printing grade paper must maintain moisture integrity through various complex processes, thus requiring these agents. This has evolved into an extensive growing wet strength agents market within the paper and packaging industry.
The growing focus on eco-friendliness and new bound technological advancements has led to major development in the wet strength agents market. Wet strength agents require scrutiny as the performance standards expected contain regulations from environmental policies. With end users exploring eco-friendly options, the demand for sustainable alternatives also increases, dynamically altering the market.
In addition, the growth of e-commerce around the world, together with the increase in the needs of wet strength agent packaging, is supporting progress in the wet strength agent market. It is clear that wet strength agents perform increasingly critical functions as packaging solutions need to endure a wide array of shipping stresses. Looking ahead, this market is set to continue evolving and will be driven by innovation, sustainability, and the shifting pulses of consumer demands.
| ATTRIBUTES | DETAILS |
| STUDY PERIOD | 2023-2033 |
| BASE YEAR | 2023 |
| FORECAST PERIOD | 2024-2033 |
| HISTORICAL PERIOD | 2023-2024 |
| UNIT | VALUE (USD BILLION) |
| KEY COMPANIES PROFILED | BASF SE, Buckman Laboratories International Inc., Kemira Oyj, Solvay SA, Eastman Chemical Company, Huntsman Corporation, Ashland Global Holdings Inc., Hercules Inc., Alfa Aesar, INGREDION Incorporated, Dow Inc. |
| SEGMENTS COVERED |
By Type - Natural Wet Strength Agents, Synthetic Wet Strength Agents
By Application - Paper & Packaging, Tissue & Towel, Non-Woven, Coated Paper, Others
By End-User Industry - Pulp & Paper, Food & Beverage, Personal Care, Pharmaceuticals, Others
By Geography - North America, Europe, APAC, Middle East Asia & Rest of World. |
Wet Strength Agent Market Dynamics
The Wet Strength Agent Market is undergoing significant changes due to various dynamic factors. This section delves into the key drivers, restraints, opportunities, and challenges that are shaping the market landscape.
Market Drivers
- Technological Advancements
- Increasing Consumer Demand
- Regulatory Support
- Globalization
Market Restraints
- High Operational Costs
- Regulatory Challenges
- Market Saturation
Market Opportunities
- Emerging Markets
- Product Innovation
- Strategic Partnerships
Market Challenges
- Technological Disruptions
- Supply Chain Issues
- Changing Consumer Preferences
Wet Strength Agent Market Segmentations
Market Breakup by Type
- Overview
- Natural Wet Strength Agents
- Synthetic Wet Strength Agents
Market Breakup by Application
- Overview
- Paper & Packaging
- Tissue & Towel
- Non-Woven
- Coated Paper
- Others
Market Breakup by End-User Industry
- Overview
- Pulp & Paper
- Food & Beverage
- Personal Care
- Pharmaceuticals
- Others
Market Breakup by Region
North America
- United States of America
- Canada
- Mexico
Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Others
Asia Pacific
- China
- Japan
- India
- ASEAN
- Australia
- Others
Latin America
- Brazil
- Argentina
- Mexico
- Others
Middle East and Africa
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Key Players in the Wet Strength Agent Market
This report provides an in-depth analysis of both established and rising industry participants. It provides broad lists of important companies organized by the types of products they offer and other market-related factors. In addition to characterizing these companies, the report contains the year each player entered the market, which is useful for research analysis by the study's analysts.
- BASF SE
- Buckman Laboratories International Inc.
- Kemira Oyj
- Solvay SA
- Eastman Chemical Company
- Huntsman Corporation
- Ashland Global Holdings Inc.
- Hercules Inc.
- Alfa Aesar
- INGREDION Incorporated
- Dow Inc.
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● Benchmarking of key players on the following parameters : Product portfolio, geographical reach, regional presence, and strategic alliances.
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