Global Shapewear Product Market Forecast: Industry Size, Growth and Analysis Insights
Report ID : 1435175 | Published : May 2025 | Study Period : 2023-2033 | Format : PDF + Excel
The market size of the Shapewear Product Market is categorized based on Product Type (Bodysuits, Briefs, Tanks, Shirts, Leggings) and Material (Nylon, Spandex, Cotton, Polyester, Blends) and Distribution Channel (Online Retail, Offline Retail, Direct Sales, Specialty Stores, Department Stores) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).
Estimated at $2.5 billion in 2023, the Shapewear Product Market size is forecasted to reach $5.5 billion by 2033, exhibiting a CAGR of 8.5% between 2024 and 2033. The report includes various segments and analyzes key trends and factors that play a significant role in the market.
The shapewear industry has emerged as a remarkable segment in the apparel market, meeting the specific needs of the consumer who seeks comfort, support, and confidence in what they wear. With emphasis on individual style and body positivity, shapewear has moved from being a supple category to an apparel essential. This change is influenced by creativity, developed fabric technology, and increased consciousness of body shapes and sizes within society today. Consequently, the need for shapewear transcends the simplistic idea of improving one’s looks; it also represents the need to celebrate one’s unique body shapewear.
The market growth in the past few years is substantial. The rise of social media and body positivity influencers, as well as the reception of athleisure, has helped fuel market growth. Companies are now developing and marketing products that are designed to accommodate a wide variety of body shapes and sizes. This has widened the consumer base and has subsequently resulted in increased competition within the industry. With the increase of established brands and new competitors entering the market, the focus to stand out through unique selling propositions has also risen. Sustainability, comfort, and innovative designs are leading the charge. It will be important for these businesses to understand the industry and consumer behavior as a whole in order to remain relevant in the evolving market.
| ATTRIBUTES | DETAILS |
| STUDY PERIOD | 2023-2033 |
| BASE YEAR | 2023 |
| FORECAST PERIOD | 2024-2033 |
| HISTORICAL PERIOD | 2023-2024 |
| UNIT | VALUE (USD BILLION) |
| KEY COMPANIES PROFILED | Spanx Inc., Commando, Skims, Bali, Hanky Panky, Yummie, Assets by Sara Blakely, Miraclesuit, Maidenform, Boohoo, Victoria's Secret |
| SEGMENTS COVERED |
By Product Type - Bodysuits, Briefs, Tanks, Shirts, Leggings
By Material - Nylon, Spandex, Cotton, Polyester, Blends
By Distribution Channel - Online Retail, Offline Retail, Direct Sales, Specialty Stores, Department Stores
By Geography - North America, Europe, APAC, Middle East Asia & Rest of World. |
Shapewear Product Market Dynamics
The Shapewear Product Market is undergoing significant changes due to various dynamic factors. This section delves into the key drivers, restraints, opportunities, and challenges that are shaping the market landscape.
Market Drivers
- Technological Advancements
- Increasing Consumer Demand
- Regulatory Support
- Globalization
Market Restraints
- High Operational Costs
- Regulatory Challenges
- Market Saturation
Market Opportunities
- Emerging Markets
- Product Innovation
- Strategic Partnerships
Market Challenges
- Technological Disruptions
- Supply Chain Issues
- Changing Consumer Preferences
Shapewear Product Market Segmentations
Market Breakup by Product Type
- Overview
- Bodysuits
- Briefs
- Tanks
- Shirts
- Leggings
Market Breakup by Material
- Overview
- Nylon
- Spandex
- Cotton
- Polyester
- Blends
Market Breakup by Distribution Channel
- Overview
- Online Retail
- Offline Retail
- Direct Sales
- Specialty Stores
- Department Stores
Market Breakup by Region
North America
- United States of America
- Canada
- Mexico
Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Others
Asia Pacific
- China
- Japan
- India
- ASEAN
- Australia
- Others
Latin America
- Brazil
- Argentina
- Mexico
- Others
Middle East and Africa
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Key Players in the Shapewear Product Market
This report provides an in-depth analysis of both established and rising industry participants. It provides broad lists of important companies organized by the types of products they offer and other market-related factors. In addition to characterizing these companies, the report contains the year each player entered the market, which is useful for research analysis by the study's analysts.
- Spanx Inc.
- Commando
- Skims
- Bali
- Hanky Panky
- Yummie
- Assets by Sara Blakely
- Miraclesuit
- Maidenform
- Boohoo
- Victoria's Secret
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Company Profiling
● Detailed profiling of additional market players (up to three players)
● SWOT analysis of key players (up to three players)
Competitive Benchmarking
● Benchmarking of key players on the following parameters : Product portfolio, geographical reach, regional presence, and strategic alliances.
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